The Upside-Up Marketing Podcast
Most marketing exists as a means to persuade people to buy the thing the business wants to sell. But this can be really hard, and can lead business owners to avoid marketing as it all feels a bit uncomfortable and, well, "icky".
This sort of marketing, however, is "upside-down" and the good news for you is that there is another way.
I call it "Upside-Up Marketing", and it starts with understanding the people you want to work with and creating offers they actually WANT to buy.
This makes marketing much easier, and definitely takes away that ick.
In this podcast I take my experience from my background in psychology and behavioural sciences and combined with my 20+ year career in market research, to help you create offers people actually want to buy, and share them in a way that feels good both to you AND to the people who might buy them.
All over a nice cup of tea 😊
This sort of marketing, however, is "upside-down" and the good news for you is that there is another way.
I call it "Upside-Up Marketing", and it starts with understanding the people you want to work with and creating offers they actually WANT to buy.
This makes marketing much easier, and definitely takes away that ick.
In this podcast I take my experience from my background in psychology and behavioural sciences and combined with my 20+ year career in market research, to help you create offers people actually want to buy, and share them in a way that feels good both to you AND to the people who might buy them.
All over a nice cup of tea 😊
Episodes
13 episodes
Escaping the 'Faster Horses' Trap: Rethinking Market Research for Small Businesses (Ep#12)
This is an episode about why most small businesses' market research sucks - and what to do instead.“I’ve tried doing research calls with my ideal clients, but they’re not my priority - they don’t tell me anything I don’t already know”
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Season 1
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Episode 12
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19:21
Creating content for your business that your audience actually wants to read (Ep#11)
You've put all that work into building an audience for your business, but it's all for nothing if people aren't actually reading/watching/listening to the content you put out.In this video I'm sharing a shift in thinking to help you cre...
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Season 1
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Episode 11
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18:42
Misfits: When your offer and audience aren't right for each other (Ep#10)
If your offer's not selling well, how do you know where the problem lies? Is it the wrong offer for your audience?And if it is, do you change the audience or the offer?That's what we're talking about today in the Upside-Up Marke...
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21:34
The Anatomy of a Successful High Ticket Offer (Ep#9)
If you're a team of one, building a sustainable business from low ticket (cheaper) offers is exhausting.In this episode I talk about adding a high ticket (higher price, higher value) programme to your offer suite.We go through how...
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Season 1
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Episode 9
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25:45
Selling without sales calls (Ep#8)
Sales calls suck. Wouldn't it be so much better if your sales page was so on point people could click to buy without having to have a conversation with you?That is what I want for you! So I made this episode covering the differences bet...
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22:42
What business coaches don't tell you about "ideal clients" that is hurting your sales (Ep#7)
If you find yourself relying on the same old cliches when you're writing your sales copy, and if you're being honest with yourself your content sounds pretty similar to everyone else's in your niche...this episode is for you.You see, th...
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Season 1
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Episode 7
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23:32
The "ideal client avatar" concept is broken (Ep#6)
If you've never quite managed to figure out who your "ideal client" is, or you thought you had but don't seem to be attracting many of them, this video is for you.The whole concept, or the way it is typically taught at least, is broken,...
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Season 1
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Episode 6
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16:15
"Niching down" when you love variety - a new way for online business owners (Ep#5)
Every guru out there is telling you you'll succeed faster if you "niche down" - that is, get more specific on who your business is serving.But you love variety. And besides, your service works for everyone - and, let's face it, you ne...
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Season 1
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Episode 5
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14:06
Overcoming "Offer Apathy" in your Audience (Ep#4)
Are you getting a great response to your content, but when you put out an offer it's just tumbleweed? You could be experiencing offer apathy among your audience - here's how to fix it.
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Season 1
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Episode 4
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15:18
Marketing without the tricks or the icks (what to do instead) (Ep#3)
If you've ever been told you have a "mindset block" because you didn't want to trick somebody into a "free strategy call" only to hit them with a sales pitch, or slide into their DMs uninvited, or use any other marketing tactic that seems to ha...
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Season 1
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Episode 3
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14:23
The Upside-Up Marketing Podcast: Trailer
Welcome to the Upside-Up Marketing Podcast! I've created this podcast because I think most of the way we do "traditional" marketing has things upside-down.Creating your offers and services, then using marketing to convince people to...
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2:53
What to do when your hard work isn't paying off in your marketing (Ep#2)
You've done the courses, joined the memberships, worked with the coaches...you've built an audience, you're posting consistently, you're emailing regularly...You're doing "All the Right Things" (TM)So why is your offer still not...
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Season 1
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Episode 2
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25:19
Why people aren't buying your offer [Avoid these mistakes!] (Ep#1)
You've got a stonkingly good offer. You know it could change people's lives. So why aren't they buying?If you're sick of creating stuff that no one buys, then Episode 1 of the Upside-Up Marketing Podcast is for you. We are looking at th...
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Season 1
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Episode 1
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16:48