Marketing without the tricks or the icks (what to do instead) (Ep#3)

If you've ever been told you have a "mindset block" because you didn't want to trick somebody into a "free strategy call" only to hit them with a sales pitch, or slide into their DMs uninvited, or use any other marketing tactic that seems to have become the "norm" in the online business world but leaves you wishing you never had to do marketing again...

...this episode is for you.

It's why marketing can feel so uncomfortable. It's why we shy away. It's the story of why the Upside-Up Marketing Podcast came into being.

And it's what you can do instead.

Stick around because at the end I share an activity you can do today to get you started on your journey to actually enjoying your marketing, doing it in a way that is both effective and let's you sleep at night.

Links:
- In the podcast I mention the brilliant Tad Hargrave, Marketing for Hippies - you can find his YouTube channel here: https://www.youtube.com/@marketingforhippies 
- And I mention Seth Godin, I thoroughly recommend his book "This is Marketing". And all his other books. But that one in particular.

You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate

Find me on socials!
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Transcript

0:00

If you've ever been told, you've got a mindset block because you didn't want to say trick someone into a free strategy call, just so you could hit them with an unexpected sales pitch, or you've had coaches encouraging you to use other types of marketing strategies that just didn't feel right to you. They feel uncomfortable. They feel icky. They feel they make you want to not do marketing at all. Then this episode is for you Today, I'm going to be talking about why it's okay to feel like this and how you can turn your marketing into something that both is effective and feels good. And make sure you stick around to the end, cause I'm going to be giving you an action you can take today to start applying this to your business. Okay. Are we ready? Grabbed a cup of tea. Que cheesy credits. Let's go. Using marketing to persuade people to buy your thing is hard, icky and not an effective use of your time. It's an upside down way of doing things. Introducing upside up marketing. Helping you create offers people want to buy and share them in a way that feels good. All over a nice cup of tea. Hello, and welcome to the upside up marketing podcast. My name is Katie Spreadbury. If you haven't come across me before I help small businesses create offers, people actually want to buy. And market them in a way that people actually want to engage with it. So content and they want to read what listened to et cetera, et cetera. Now this episode is a little bit different to the last two that I did. In that it's a little bit of a background of why this podcast came about and what is going on in the online business world right now. And I would really, really love your input into this and for you to join the discussion. So if any of this sparks thoughts in your mind that you want to jump online and carry on talking about. Please do hop over to my Facebook group. It's called the upside up marketing movement. Um, just search that on Facebook and it should come up, but also I'll put the link in the show notes, um, and come and carry on the conversation. So where to begin? Basically, I started to realize probably about a year ago. So I've been doing online business for a fair few years now. Um, I first went self employed in 2016. And pivoted my business towards the sort of online space. Late 2019, early 2020. Great time in Katy. Hey, but, it's been a while now, but I started to realize about a year ago, I was starting to fall out of love with the online business world. So, yes, it was fun to begin with. There was so much to learn so much to get stuck into so many new shiny things, new things, to try new skills, to play with new people, to learn about. And just so much potential. But tell me if you resonate with this as well. Um, it's hard and I was sick of it. I was sick. Of the pressure to be consistently consistent. I was sick of the constant bombardment of if you don't follow my strategy or buy my course, you're not taking your business seriously enough. You're not Trusting in yourself and, um, You're not taking your business seriously, basically. And I was sick of all the pressure marketing that was out there. The silver bullets, the, this one thing will change your life. The, um, you know, invest in my thing and all these amazing things will happen. I mean, I can see why people do it because for the right client, that might be the one thing that's missing. But for most people it's not. And I started to get sick of that lack of nuance in the marketing with promising the world and ultimately not delivering on it. Not because they're not good coaches course creators, whatever, but because. The things just weren't for me. And for people that I've spoken to that have been in the same situation, investing lots of money and things that ultimately didn't get them where they wanted to be. And I was just getting a bit fed up by it. Most of all, I was sick. Uh, feeling like I needed to squash my natural instinct to respect people, to respect their decision making and they will autonomy. Just so I could sell them my thing and get them working with my business and that I needed to do that to be successful in business. And you do sort of hear a lot about mindset blocks and, um, how, if you're not doing the thing, if you're not willing to drop into people's DMS, if you're not willing to bombard people with a hundred messages a day, Then maybe it's a mindset block and it implies that you're somehow not cut out for business. If you're not willing to address this. I was sick of being made to feel like being a nice, respectful, decent human being. I meant that I have mindset blocks. The implication being that I wasn't cut out for this, unless I was prepared to overcome them. Let me know if you resonate with that too. If you've been made to feel like that, because I say it ends here and that's what this episode is all about today. So, yes. Do let me know in the comments or in the Facebook group, I mentioned earlier the upside up marketing movement. Um, if you've ever been told you've got a mindset block because you didn't feel good, tricking someone onto a free call. So that you could hit them with a sales pitch. Or to agitate a pain point. Or to slide into their DMS uninvited. Yeah, this is now the norm. This seems to be the accepted way to do business online. And that's what makes it quite an unpleasant place to be sometimes. I mean, how many times. I mean, how many times have you, um, looked at a friend request you've got and then try to assess them for whether you think they're going to be straightened your DMS, trying to sell to you? I know I certainly do. I have a look at what they're doing in their business, and I think to myself now, are they immediately going to start pitching me or are they actually someone I want to be connected with. Although, ironically, the ones that are trying to slide into the M's and a pitch. Pitch cold with, uh, things I don't need, probably the ones that need my services the most, but still. I'm not keen on connecting with them. Cause I don't like saying no to people and I don't like ignoring people. So it makes me feel uncomfortable. Even if I just ignore the pitch. Anyway. Then I saw a quote that changed everything. And this quote, some of you might be aware of him that this amazing guy called Todd. Hargrave. He has a business called marketing for hippies. And he's all about ethical marketing. I highly, highly recommend you follow him. I'm going to pop his YouTube channel in the show notes as well. Um, but this quote that I saw from him. Um, literally like the scales fell from my eyes. And I saw all of this online world for what it really was. And the quote was this, it said. Maybe you don't have a limiting belief. Maybe you have a conscience. And I just thought, yes. Thank you, Todd. I'd accepted. These people just knew better than me, um, that this was the way things had to be. And the, I was the one that was being unreasonable for not wanting to do these things, but it isn't. And they don't and that's, that's not how it has to be. Marketing like this, isn't born out of service for the people that you want to work with. For those poor floundering soldiers are in capable of making good decisions for themselves. So need you to, um, Lay down. Lay down the stepping stones to get them there and give them a little shove along the way to make sure they get there. Which is how I see marketers talk about their prospects from time to time. Um, and I just, yeah, it just. It really winds me up for that. Um, yeah, people are not seeing this people who have their own agency and decision making capabilities. And that we somehow need to guide them to the right path through. Manipulating them gaslighting them and brainwashing them to our way of thinking. I don't think that's right at all. And I'm guessing if you're listening to this, you probably don't either. marketing like that, like I say, isn't born out of service to others. It is born out of desperation is born out of fear is born out of greed. I can see why people use these tactics. No doubt they work, but at what cost. At what cost. It might get you sales in, but what else does it lead to? Well, firstly, not to mention the feeling of, um, that sort of uncomfortable, horrible feeling you get from having to do your marketing, which might lead you to stop marketing a tool. And then you're not helping anyone. Um, even the people that would be right for your services, but it can also lead to more immediate problems like refund requests, complaints. Client churn, um, that disheartening feeding of clients not getting results, even if they stick with it and do all the work, if it's not right for them. And they're not getting results, that can be really hard to deal with as a business owner. When, you know, you've got something good, but people aren't getting results from it. And you start to doubt yourself and it's often not yourself. It's that your people weren't quite in the right place to get the results yet. So, What you taught them might help them down the line when they are in the right place. But they're not there yet. So. All these things can happen. no wonder people hate marketing. No wonder. People hate marketing. No wonder you hate marketing. Maybe you don't like it. A lot of people in my Facebook group, the upside up marketing movement. I put out a post the other week saying, um, what do you dislike most about marketing? And some people said just the fact I have to do it at all. It's not. What we got into business to do is it is we didn't get into business to sell ourselves. We got into business to do the thing we're good at doing and to help people. And marketing has just one of those side things that. That comes with that. Cause if you want to work with people, you have to find clients somewhere. So, yeah, no wonder people hate it. If it doesn't feel good if every day you're pushing against what you believe in and the sort of person that you believe you are, you know, you are. No wonder you don't like it. If the sales aren't coming in, though, what else can you, do you feel like you've got to do more of this. You've got sales coach out there. Can you must add scarcity? You must add urgency. You have to do this, that the other in order to, in order to get people, to buy your thing. So you grit your teeth and get, go and keep going. All the while sort of hating yourself for it. Oh, you quit. You either keep going until you hate it so much. You quit and go back to your employee role or you get to the point where you try the dental or approach, but you don't hate, but the results don't come because you're not using the tricks to get the sale. And you're not making the income. So you have to quit and go back to the employed role and both suck to be quite honest, because what you've got deserves to be in the hands of people. And, um, it deserves to be in the hands of the right people. So, I'm hoping that this podcast, both this episode and the other episodes past and future will help show you the way through that. You can do this gentler ethical form of marketing in a way that feels good to you. Feels good to the people that you're speaking to and gets the right people in on your programs and gets them the results. C. What I'm sharing with you today is, therefore the. Understanding the marketing doesn't have to be this way. The understanding that it can feel good and it can work. Um, and. What I really love is, um, Something I saw from Seth Godin where he says we don't mark it. At people anymore, like the whole old world of marketing with advertising and things like that, it was a one way thing. Um, the advertisers spoke, the people watching the ad at home or reading it in the paper. Listened. Um, that's not how marketing works anymore. We don't market at people. We market with people. And what he means by that is. It's a conversation. It's a two way thing. You're building relationships with people. You're learning what they want, as much as they're learning what you do. And that is what comes together to make a good client relationship and offers that people want to buy. And that actually going to help them. So, this is what I'm trying to get at, and this is what I'm trying to help you do with these podcasts, with my Facebook group and ultimately with the, office, I sat in the people I work with. So that's what I want you to take away today. Marketing should be with your audience, with your ideal clients, not at them. And I'm going to share some ways you can do that in future podcast episodes. Um, but for now, I want you to know that if you would like to join the discussion, do come and join me in my Facebook group, the upside up marketing movement. We will be continuing this conversation here. And also, if you're marketing with people, you should be making sure you're having a two way. conversation that this would mean you have a really good feel for whether an offer. It's going to get you to the top or be a flop. If you'd like that rhyme. so today also I'm sharing with you. Um, absolutely free my three techniques to validate your offer before you launch it. So if you've got an idea, a great idea for a new offer, and you want to know whether it's going to land with your audience, if it's going to fill a need, they have and how you can tweak it to make sure that it resonates with them in the right way and gets the right people involved. Um, you can click to download that now. Um, just go to www.orangesheetresearch.co.uk forward slash validate that's www.orangesheepresearch.co.uk. Forward slash validates. I know I was not thinking about how long it took to type. When I chose my chose my web domain. But I'll pop it in the show notes. So you can do it with one click as well. That's a bit easier. Isn't it? Um, but yes. Grabbed your copy there and popping it straight over to you. By the magic of automated email, you'll get straight into your inbox and you can get your first check up and running within five minutes of downloading it. So when I say the quick and easy, they really, really are. So I recommend you do that. And if you're marketing with people, you should be having two way conversations all the time. I promised you I'd give you an activity. So you could get this dust in your business today. And it's this. I want you to put this question out on your socials today or in your emails. Drop-ins conversation. However, it is you are interacting with your audience. Um, and it's this, the question is what is taking up the most space in your brain right now? And what we're guessing that with this. Um, question is. A more sort of overall view of what's going on in their lives, the problem you solve for them, what is that competing with in the context of their life and what else they've got going on? Is it their number one priority? Is it the thing that's taking up most space in their brain or there lots of other things going on as well? Um, and can what you do actually help them with those other things in directly in any way, if they could solve this problem that you solve with them. So it's all about getting that well-rounded picture of the people that you want to work with and really understanding them. So you can make sure that your content and offers are totally tailored to what they need. Um, and that's marketing with people. It's the two way conversation. So get that on your socials today. And when you do, don't forget to pop into the Facebook group, the upside up marketing movement. I've mentioned it a few times today. I know. And share what you learned, share how you got on. I would absolutely love to see it. that's all for this episode, but like I say, do come and join me on my Facebook group. Do grab your free guide there. And do keep an eye out for new episodes of the upside up marketing podcast. We are on YouTube. As well as, um, Spotify and everywhere, you might get your podcasts. So. Hit subscribe. Make sure you get the notification when the next episode comes out, they come out every other Tuesday. So I'll see you next time.