
The Upside-Up Marketing Podcast
Most marketing exists as a means to persuade people to buy the thing the business wants to sell. But this can be really hard, and can lead business owners to avoid marketing as it all feels a bit uncomfortable and, well, "icky".
This sort of marketing, however, is "upside-down" and the good news for you is that there is another way.
I call it "Upside-Up Marketing", and it starts with understanding the people you want to work with and creating offers they actually WANT to buy.
This makes marketing much easier, and definitely takes away that ick.
In this podcast I take my experience from my background in psychology and behavioural sciences and combined with my 20+ year career in market research, to help you create offers people actually want to buy, and share them in a way that feels good both to you AND to the people who might buy them.
All over a nice cup of tea đ
This sort of marketing, however, is "upside-down" and the good news for you is that there is another way.
I call it "Upside-Up Marketing", and it starts with understanding the people you want to work with and creating offers they actually WANT to buy.
This makes marketing much easier, and definitely takes away that ick.
In this podcast I take my experience from my background in psychology and behavioural sciences and combined with my 20+ year career in market research, to help you create offers people actually want to buy, and share them in a way that feels good both to you AND to the people who might buy them.
All over a nice cup of tea đ
Podcasting since 2024 ⢠27 episodes
The Upside-Up Marketing Podcast
Latest Episodes
How to Build a Business That Works for You â Not Just Your Clients
Does your business look great from the outside⌠but feel like a constant juggle behind the scenes? Like itâs helping your clients, but itâs not really working for you?If youâre caught in the trap of doing all the ârightâ things ...
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35:16

Stop explaining your offer â and start selling it. Here's how. (Ep#25)
Youâve built the thing. Itâs brilliant. But the words wrapped around it? Theyâre not doing it justice.In this episode of The Upside Up Marketing Podcast, Iâm unpacking the most common messaging trap even seasoned founders fall into â and wh...
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Season 1
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Episode 25
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15:54

Think Youâre âToo Introvertedâ to Network? Think Again! (Ep #24)
Networking has a bit of a reputation problem. Too salesy, too shouty, too not you.If youâve ever skipped an event because you couldnât face the awkward intros and forced smiles â this episode is for you.In this e...
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Season 1
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Episode 24
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21:35

Help! I've Attracted An Audience of Freebie Hunters! (Ep#23)
Youâve put out the masterclasses. Youâve created the freebies. Your email list is growing. But when it comes time to sell? Crickets.If youâve ever worried youâve attracted an audience full of freebie hunters whoâll never buy â this episo...
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Season 1
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Episode 23
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18:39

Nail Your Messaging, Cut Your Hours: How Smarter Marketing Saves You Time - with Jerry Potter (Ep#22)
Most online business owners aren't struggling because they're not working hard enough â they're struggling because they're saying the right things, but at the wrong time.When your marketing doesnât connect with where your audience actual...
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Season 1
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Episode 22
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21:37

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