The Upside-Up Marketing Podcast
This sort of marketing, however, is "upside-down" and the good news for you is that there is another way.
I call it "Upside-Up Marketing", and it starts with understanding the people you want to work with and creating offers they actually WANT to buy.
This makes marketing much easier, and definitely takes away that ick.
In this podcast I take my experience from my background in psychology and behavioural sciences and combined with my 20+ year career in market research, to help you create offers people actually want to buy, and share them in a way that feels good both to you AND to the people who might buy them.
All over a nice cup of tea 😊
The Upside-Up Marketing Podcast
How to Build a Business That Works for You – Not Just Your Clients
Does your business look great from the outside… but feel like a constant juggle behind the scenes? Like it’s helping your clients, but it’s not really working for you?
If you’re caught in the trap of doing all the “right” things but still feel stuck, this episode of The Upside-Up Marketing Podcast is for you. I’m joined by Jenni Donato to explore how to design a business around your life – without compromising on client results.
=======================
MENTIONED IN THIS VIDEO:
👉 You can find Jenni at @jennidonato on Instagram (https://www.instagram.com/jennidonato)
👉Or under “Jenni Donato” on LinkedIn: https://www.linkedin.com/in/jenni-donato-coaching
👉 More information about The Altitude Experience here: https://www.altitude.business
=======================
🧡 Enjoyed this episode? Why not share it to your social media and tag me @orangesheepkatie – here’s the link: https://youtu.be/eCshmfMxGQo
=======================
When you’re ready, here are three ways I can help you get faster results:
SUBSCRIBE to "The Upside-Up Marketing Podcast here on YouTube or wherever you get your podcasts
DOWNLOAD your "Ideal Client Anti-Avatar" to help you focus on the things that DO matter, forget the things that don't - and how to tell which is which: www.orangesheepresearch.co.uk/anti
WORK WITH ME: Your offer’s great. Your clients love you once they’re in. But getting them there? Still feels like hard work. Let’s change that.
The Perfect Fit is where we craft messaging so sharp, your content does the filtering, and dreamy clients come pre-sold. You’ll find the details in this Google Doc here (valid June 2025 – if the link has expired message me on LinkedIn for the latest!).
=======================
Connect with me on socials:
➡️LinkedIn (the best place to find me): https://www.linkedin.com/in/katie-spreadbury
➡️Facebook: https://www.facebook.com/orangesheepresearch
➡️Instagram: https://www.instagram.com/orangesheepkatie
=======================
TIMESTAMPS ⏱️
00:00 Introduction to the show and to Jenni Donato
01:03 How Jenni turned audience insights into an innovative offer
04:15 The Altitude Experience: A unique approach
07:32 Tailoring the business strategy to the individual
14:20 Balancing business and personal life
23:28 The value of client feedback and adaptation
29:08 What to ask yourself before you add something new to your offering
You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate
Find me on socials!
LinkedIn
Facebook
Instagram
YouTube
Surely business shouldn't be this hard. You know, you've done the courses, you've followed the frameworks, you are getting clients, you are maybe even hired a coach or two, but it just, it's kind of like, it's not clicking. Like it's not, it every day feels like a struggle. Every day feels like you are battling against something. You've got so many moving pieces. It's such a web of different lead magnets, different offers, different courses, different uh, social channels to be on, et cetera, et cetera, et cetera. Do you ever, do you ever wonder whether, you know, is this, is this really it? Am I doing it right? I've just been, uh, having a nice cup of tea while I edit the, um, interview that I have for you. This week, I have been talking to the wonderful Jenni Donato. Jenni is someone I have been following since the beginning of my business and, we've actually been colleagues the last few years as well as I came on board with her, to help her support her clients. And I've been trying to get her on the podcast for a while. We finally managed to get our diaries to coordinate and, uh, to get together to record this conversation for you. Jenni is the founder of the Altitude Experience, and in this episode she is gonna share the story of how her coaching experience evolved from solely mindset work through to business coaching, through to this fantastic experience that she has now put together based off the client feedback and what she was getting and from what she was getting from her audience, from the wider market about what they want and what they needed. So I talk about that a lot in this podcast. And this is a real life example of the power it can have when you listen to what your people are saying and build something a bit new and a bit different. In this conversation, we explore what happens when you stop trying to follow someone else's roadmap and start building a business that works for you. And, um, I guess essentially it's about building a business all around your needs, your strengths, your. Constraints to the other commitments you have in your life. Something that works around all of that while still serving your clients powerfully and if you can stick around through the end, I'll give you a bonus insight on a question that you should ask yourself every time. Some gut instinct or a comment from a person or, you know, something that you are. Um, something that you hear from your audience makes you think, I need to add this into my offer, or I need to add a new offer that, to, that does this, um, the question that you should ask yourself to know whether this is something that's worth pursuing or not. Welcome to the Upside Up Marketing podcast, Using marketing to persuade people to buy your thing is hard, icky, and not an effective use of your time. It's an upside down way of doing things. Introducing upside up marketing, helping you create offers people want to buy and share them in a way that feels good. All over a nice cup of tea. So yes, hello and welcome. I'm just going to hand you over to the interview in just a moment. Firstly, just wanted to say, if you don't know me, if you, we've not met before, if you've not listened before. Uh, my name's Katie Spreadbury. I'm the ideal client whisperer. My aim with this podcast is to share with you different ways that you can get to know your people better and ways that you can build your business to make sure it is led by what your clients actually want and need, which is why I was so, so keen. To get Jenni on the podcast.'cause like I said in the intro, she has done a brilliant job of this and her story of not only how she's done this herself, but how she supports her clients to do the same is, um, a really, really, really, really worth listening to. So, um, I'll stop waffling on now. And, uh, here, here's the interview.
Katie Spreadbury:So hello and welcome to the Upside Up Marketing podcast, Jenni Donato. It is so fantastic to have you here.
Jenni:Amazing. Thank you for having me. We've been talking about being on for ages, so I'm really pleased to, um, yeah, finally get to show up.
Katie Spreadbury:We have for so long yet, and I'm delighted that you've been able to join us. So, um, for the benefit of our listeners who maybe haven't come across you before, um, can you just say a bit about, um, who you are and what it is you do, who you help, all that kind of thing.
Jenni:Yes, absolutely. So, yeah, tha again, thank you for inviting me on. Um, I'm Jenni Donato. I'm the founder of Altitude. Um, altitude is a business coaching business. Um. We have a few coaches, virtual assistants, and together as a team, we help, uh, female entrepreneurs to make their businesses make sense to them a little bit better, simplify, make them a bit more profitable, um, and focus on putting together all of the different elements of. Business. So it just works a bit better for that business owner, uh, which I think is so important. So many people grow these big, complicated businesses that just end up not really working for them. Um, so that's, that's really where we come in and kind of unravel all the bits, all the spaghetti and put it back together. So it just makes a bit more sense for that business owner.
Katie Spreadbury:Yeah, thanks. And, uh, for the benefit of the listeners, full disclosure, um, I'm one of the supporting coaches on Jenni's Altitude program and, uh, also the marketing lead. So, um, I know quite a bit about Jenni's business, which is why I was so keen to get her in today to share some of the amazing things that she shares with our altitude clients. Um, but the story of how Altitude came about itself is quite an interesting one, isn't it? Jenni, could you, uh, share that with us please?
Jenni:Yeah, absolutely. So I went into business and I was a mindset coach first. Um, and I loved the mindset element of it. Um, and I built quite a nice mindset, business mindset, coaching business behind that. And then I found quite a lot of people I. Who were coming to me with business building kind of, uh, questions in terms of, um, you know, how to build the business, how I built my business, and if I could help them build their business, and how mindset was such a, a kind of big part of that as well. Um, so that's why I kind of transitioned into that area, which I found that I really, really loved. And that brought in the business strategy side of the business. But I kept, kept hearing from clients that they'd worked with business coaches before. And there's a bit of a resistance for me to turn into a business coach because coach, um, there a lot of people said, oh yeah, I've worked with a business coach before and I've learned a lot. But I've never quite got the results that I was expecting. Um, and when I went into business coaching, this was on my mind a lot and I was like, I can't be one of those people where the clients leave going. Well, I learned a lot, but I never actually got to implement it. I never actually got the results. Um, so I did a lot of thinking around this. Because I didn't wanna be classed in that category of business coaches who didn't really fully help their clients. Um, and I think there's a few elements of that, and this is where Altitude was kind of born, was that for people like me, I have. Um, a child with additional needs. I have another child. Me and my husband run two businesses. We need a very flexible business that works for us. So cookie cutter approaches never worked for me. And I was hearing, oh yeah, like I did a cookie cutter course or a program to figure out how to. Build a business. Um, and that didn't work for people either. Um, and so I got thinking like, what, what is it? Why do, why, why is there so much kind of negativity, I suppose, around business coaching in terms of it not actually getting results for people? I think cookie cutters. Don't work, because typically for the people we work with in altitude, you've gotta get a business right for you. And everyone's so unique in terms of what they want from a business and um, what restrictions they have, what limitations they have. Um, so cookie cutter was out the window for me. Um, and then the other element was around really under. Standing, what it is people want from their business and what business they actually want to grow. And that's quite a big chunk of the equation. And if people work with business coaches who don't do that foundational kind of mindset work, as a strategist, you can't give proper strategic advice if you don't know that. Client's absolute goals and limitations in terms of how they wanna work. So that foundational bit needs to be done first, which is kind of one skill. That's like the mindset, coaching skill and the big business strategy skill. But when it comes to implementation, um, you've then got all of the different parts of a business. You've got marketing, which you know really, really well. You've got branding, you've got automation, you've now got ai. Um, you've got. Finance side of things, you've got the offer itself and, and whether that is right for you. That's pricing. You've got confidence, you've got social media and like there was a big realization moment for me just before I started Altitude that said. How come one person do all of that, and maybe this is the reason why clients aren't getting the results because one person can't provide all of that knowledge and all of that skills, and that's really where attitude came in. Because I was like, no, this needs to be done differently. We need. Individual people to take ownership of those different skills. I can't learn it all and then advise one person in the entirety of how to kind of put together their business. Um, so that's really where the idea came from. Um, and yeah, there's a few other bits to that, but yeah, I'll let you jump in as well'cause I'm sure you've got some stuff to say on that too.
Katie Spreadbury:Yeah, I love that. And I mean, that's one of the reasons I was so keen to be involved in the program when you, uh, first started talking about it, um, gosh, that was nearly three years ago now, wasn't it? Um,
Jenni:I think so. Yeah.
Katie Spreadbury:Um, but it's that sort of, you're not trying to be the jack of all trades and like if they decide they want to launch a podcast, you are not trying to. Learn how to do podcasting and teach it secondhand or something like that. You say, oh, we've got an expert for that. Have a session with Donna. Or, you know, whatever. If, if you realize if they're entering a new market and need to understand their audience or you realize their messaging is their problem, like you're like, well we've got someone for that. Here's Katie, that's me. You know, and you
Jenni:Exactly. Yeah.
Katie Spreadbury:the gaps in their strategy or teach'em the things they need to teach or, or even just help them with the things that are gonna support their business more widely, isn't it?'cause we also have. Health and wellness experts to make sure that like physically and in terms of their health and wellbeing, they're in the right place to give everything to their business.
Jenni:Yeah, exactly. And I think it's having the right people for the right things. And this is why, um, like I love Michelle's quote when Michelle kind of graduated from altitude and she said, you know, altitude, it's like having your own business SWAT team. And I think that's what, that's what brings it in. It's, it is having the right people for the right things.
Katie Spreadbury:But I love it because what is really coming through in the way you're talking about that is how client led it is. Like if there's a gap. find another expert and fill the gap if there's a need for this, that you'll find something and pull it in. And like, it sounds like a lot when we're talking about it like this, but for each individual client it doesn't because it's a fixed pathway that they're going through and they're only putting in the bits that are relevant to them that are gonna help them.
Jenni:I would honestly say out of all the clients that have been through that process, none of the processes have been the same. Um, and this is because it's really tailored to what each individual person needs. Um, because everyone's unique, everyone's goals are unique. Everyone's challenges are unique. Everyone's dreams are unique. Everyone's limitations are unique. So everyone's journey has to be unique. And again, I don't see that out there in courses and programs or packages quite a lot. Of the time out there in terms of the business coaching industry is very fixed in terms of how you work with people. Um, but we were really, really keen not to fix it and to make it really tailored to each client as well. So, um, yeah, so it's, it is very different to anything else on the, on the market,
Katie Spreadbury:Yeah, I think what I really love about attitude is that it epitomizes the, so this podcast is called The Upside Up Marketing Podcast. And, um, long-term listeners will know what I mean by that. People who are newer to it will be saying, what, what on earth are you talking about? Um, in my mind, upside down marketing is when you come up with something you want to sell, like I'm gonna be a business coach. And then you go around and try and convince and persuade everyone that business coaching is what they need and to come and buy your thing upside up. Marketing, on the other hand, is identifying what people actually want, what people actually need, and designing the service to fill that gap. And that is so like. Spot on what altitude, what you've done with altitude, Jenni, because you identified that gap in the market. You identified where people were getting stuck and what they actually wanted was just to pay money once and get everything. More or less. People want, don't want to be off then having to find another expert for this and another expert for that and find, they haven't implemented it at the end.'cause you know they've got the knowledge, but. Didn't really, there was something else stopping them. Um, and it's all in there. So, um, it just, it's a perfect example of, uh, the whole premise of this podcast, I guess.
Jenni:Yeah. Yeah, absolutely. And uh, I think it is tricky when you go into an industry with a bit of negativity around what you do, um, and you know. Personal mindset, I guess blocks is like, no, you know, I don't, I don't wanna be seen as this or this. So it, it has been real passion, a mission of mine to come up with something that really does fill that gap in the industry and stand out because, uh, yeah,'cause it's just, I, there was a lot, there was a lot of mindset work for me to do to move from mindset coach to business coach. Um. And I think that's why everything is designed the way it is because I didn't wanna fall into that category of people going, well, I just didn't get the results. And that's like my worst case scenario. So yeah, definitely.
Katie Spreadbury:Absolutely. And I think it speaks to integrity, the extent to which you've gone to, to make sure people do get the results. um, the way you've built altitude, the way you've built this team around you, um, I know that you've done that for a reason, which is that you want altitude as your business to fit around the rest of your life. You know, you have children, you have, um, additional challenges in your life, and you want attitude to fit around it. And. Also you, um, are really like really, really good at making sure our clients can do the same. So a lot of our clients have additional responsibilities, additional commitments, maybe their carers, maybe they have health issues of their own, maybe they have children with additional challenges. children at all can be quite a challenge. So,
Jenni:Yeah.
Katie Spreadbury:there's, so there's two sides of it. I mean, on this podcast I largely focus on. to what your clients and potential clients are saying what they need and building a service that fits them. But obviously that is only gonna work as a business if it also fits you as the business owner. So how do you sort of balance that with, with yourself and with our clients, like, um, to make sure that clients are still being served, but without the business owner burning out, you know, with them still enjoying their life and being able to run the business in a way that, you know, suits their lifestyle and their other responsibilities.
Jenni:Yeah, absolutely. I think this is the tricky balance, and I think it's one that not many people think about, but as soon as you talk about it, people go. Oh yeah. Like, why didn't I do that first? And I was at, I was recently an event, um, just like steps away from Windsor Castle, which was just incredible. And this is what I was talking about. And so many people came up to me and go, yeah, I just never thought about it that way. And I think it's really about putting you first, especially with our, our. Kind of audience in terms of altitude and our clients, you have to do that. Otherwise, you can build a really messy business that might be great for your audience, for your clients, but just doesn't work for you. Um, so going back to basics and sort of asking how, you know, what do I need from my business? What is it my business needs to give me, uh, first and then, you know, taking some time to really reflect on that and then build your offer around that, and then come to all of the great stuff that you do in terms of, right. How do you position that so you don't lose the fact that it needs to work for you? But you also make it really, really attractive to the people who are really wanna buy it and really want to experience it. And I think one of the secrets here is to really remain focused on the value and results that you can provide for the people who pay you. Because the people who pay you don't pay you for your time. Okay. If you did nothing with that time and got them no results, they would very quickly stop paying you. So it's quite clear that they don't pay you for your time. They pay you for the results and the the value that you can bring them. And this happens across every industry, coaching and consulting. Absolutely. I don't wanna pay for 10 sessions with a coach if I'm not gonna get anything out of it. I'd rather pay for. The results that I could see I would get from those sessions. And in fact, I'd rather have five sessions if I knew I was gonna get better results than just sitting through 10 sessions. And, you know, it, it, it is that inbuilt kind of. Desire, I suppose, to exchange your time for money, maybe that we've got from a corporate environment. You know, we sit there in a job, we get paid a salary depending on how long we work. Um, you know, from a school environment, we have to sit there. Uh, each lesson is an hour long. It's about the amount of time that you sit there and you concentrate in a lesson above and beyond what you learn. We've kind of been inbuilt with this, exchanging our time for money element to our business. If we take that into our business, you know, we very quickly run out of time and understand, you know, come to a realization we're not earning enough money. Um, and that's exactly where we don't wanna be. So it's this real focus on, well. What do our clients want? You know, what are they, what exactly are they paying us for in terms of the results? And how do I provide that in a way that is so streamlined and efficient and valuable? That it actually doesn't take me much time to deliver and, and therefore I can move completely away from this time for money element and just provide the best experience and the best results to my clients in the quickest possible way. If you go somewhere and they can do the job in half the time and you get better results, you're gonna pay for that. And this goes across any industry. It goes from coaching and consultants, right the way to. Like hairdressing is another example that I love to use. I've got quite thick hair, right? This is straightened to death, my hair, because otherwise I'd look like a shaggy dog, right? I've sat in a salon before and I've spent six hours in a salon,
Katie Spreadbury:Oh
Jenni:you know, highlighting blow drying, cutting my hair. I have a hairdresser now who comes to my house, does it in half the time. Yes, she charges the same amount, but I'm more than happy to pay her the same amount, to only take three hours to highlight and straighten, and blow dry and cut my hair as opposed to sitting in her salon for six hours. So across. Any industry, it's the delivery of the value and the results to your clients above and beyond how much time it takes you. And as soon as you really get and understand and integrate that concept into your business, you know that's where you get the wins. Or that's where you get the blocks. And quite a lot of our clients as well, they move from sessions to kind of programs and kind of hybrid programs that we've been talking about. And as soon as they go, oh yeah, but I'm gonna design out some of the sessions, I should put my costs down because it's taking me less time per client. I'm like. What, what did you not listen to what we've been talking about? Because you are upping the value at every stage, every iteration of your offer, every transition of your business, ev, every evolution, the aim is to increase the value and increase the results. So at no point do you need to feel like you need to reduce your prices on that because. Just because it takes you less time, and that one concept I think is quite life changing to some of our clients and really helps to solidify exactly what you are talking about. You know, if you can lead with value and results, you can do it no matter what limitations and challenges that you have if you get your offer right. And a lot of this is offer design and offer optimization. Um, and making sure that aligns with you first and foremost, and the business that you wanna grow, and then it aligns with your audience and, and whoever's purchasing it. Did that kind of, that was my long-winded answer to that question, but this is something I get a bit passionate about. As you can probably tell.
Katie Spreadbury:Yeah, absolutely. And I mean, yeah, it makes a lot of sense and um, you're right, it's so ingrained in us, isn't it, that it's the harder you work, the more you. Charge or the more you can earn. And therefore if you're not working as hard, you can't charge as much. That's a really hard barrier to get over. Um, but what I'm hearing from you is that you act, you start with the value. You start with what the clients need from the, the offer, the program, whatever it is that, um, that you're gonna be doing for them. And then build around that, taking into account lifestyle, other needs, and you know, just not even like what you, the time you have, but the time you want to spend on it. Like technically I have. All day, every day while the kids are at school. But I would prefer to also have some time to spend, like for myself or, you know, to go for a run or to get the house in all day. You know, all the boring jobs that need doing that, um, are really hard to do when the children under your feet and you know, it, it's how much do you want to spend on your business as well as how much do you or can you, like, what, what would be possible? Does that make
Jenni:Yeah, absolutely. And I would go one step further as well to that and say, if you can get your business and your balance right for you, the way you show up for your clients and your customers is gonna massively improve as well. Because you are gonna be like, yeah, I got this. My business works for me. I absolutely love my business. If you can step into that energy of going, yeah, I take the summer holidays off, I only work these hours. I have a Friday off to do this and to do that, if you can really do that, you know, that's where. You get the, the real feel good for your business and you can show up so much better and so much kind of, with so much more passion for, for what you do and and for the clients that you have. And that makes a, a massive impact as well. And the, the only other thing really here is about being really open to test and change your offer. I think a lot of people, um, design their offer and go, right, this is what I'm gonna offer in my business and. Then they go out and they try and sell it and they that, that's it. And then there's no kind of movement with that. And I think one of the things we've done quite massively really with altitude is go, what's working? What's not working? What can we change? What can we involve? What can we improve? And so it is really, and I think this is the same with marketing as well. A lot of people will get to stand out there and go, right, I've done my ideal client. That's done okay. I've done my marketing pillars, that's done. I've done my content plan and I've got my offer, and now I just go and. Sell it and deliver it, and nothing changes. And I think that's what's attractive about it. Like a lot of people find that attractive is like, right, I've done all the work, now I'm gonna go and do it. Whereas I think if you can embrace the mindset of actually everything's a moving goalposts, like your goals are moving, your clients are moving, the industry is moving, and if you can be completely open to. Keeping testing, experimenting, refining your messaging, refining your offer, and shifting everything so that you're constantly improving it. That creates a much better experience for your clients, but also. It. I find it's like less pressure'cause it's not like you have to have everything perfect and then go and do it. It's about just trying to be the best you can be at any one given moment for your clients in your marketing and being really open to all of the feedback. Did that flop? You know, did that new idea we had in altitude flop or is it gonna fly? Or did that post flop? And if so, why and how can I try it? You know? That to me is much more enjoyable because it's much less success or fail and it's much more experiment and learn and does that, does that make sense?
Katie Spreadbury:I love that attitude. Like everything in business is an experiment, isn't it? And
Jenni:Yeah.
Katie Spreadbury:um, and your Yeah. Your, your offers too. Like, um, you know, you might see something in the offer that is getting stale or isn't working. Like you say, the world moves on, people move on. I mean, imagine if you were trying to do an offer from even years ago, like the way AI has changed everything in the last two to three years would just make the offer completely. Like a lot of it just completely redundant now. So, um, yeah, I think it's, uh, and it keeps the energy high as well, doesn't it? To keep refreshing things. It keeps your energy high, keeps their energy high, and, uh, yeah,
Jenni:Absolutely, and it,
Katie Spreadbury:agree.
Jenni:it keeps it client first as well, because you're always learning from your clients, or you should be anyway. You should be constantly learning what works well for your clients, how can you improve things, and if you just do that consistently, it takes the pressure off being perfect. And it takes the pressure off having the perfect marketing or the perfect offer and just allows you to have a bit more fun with it all and just keep moving forward and keep improving things.
Katie Spreadbury:I think there's a lot of, um, focus, like put on like when, when you're running a business, there's a lot of focus putting on getting the clients in, but then once they're in, it can be really easy to forget to ask them for feedback until we get to the end and you're like, oh, can I have a testimonial? But actually getting feedback, especially on a long program, like attitudes, what, nine months?
Jenni:Yeah,
Katie Spreadbury:getting feedback throughout the process to see like where the energy dips are, where the blocks are, where the, where they need some extra support, how they're feeling is so, so valuable. And like I've seen with my own eyes how that program has evolved in the last few years. Um, so yeah, it's, it's, uh, important to remember to do that.
Jenni:Yeah, absolutely. And I think that's what we all love about it.'cause it's a team approach and I'm so open to all of the team going, well hang on, this doesn't make any sense to me. Like, could we do this? Could we try that? Um, and I think again, it takes that element of it all being out to one person. And so if you are running a business and you haven't got a little team. Get yourself one, like even if it's just one virtual assistant for a couple of hours of week, a week, who really gets your business? That brainstorming and that input that you can get from those different people make a massive difference to your business as well.
Katie Spreadbury:Yeah, absolutely. And I know like in the past people have tried to use AI to do that, but I dunno what has happened to chat GBT, but at the moment it is like, oh my gosh, that's an amazing idea. Thanks for the angle, you're so sharp. And it's like, no, I can't bounce things off against you if you just agree with everything I say. So having someone who's actually objective uh, can do that is, uh, really valuable.
Jenni:Yeah. Also, AI just adds more into the mix and exact what we are talking about is refining and simplifying. So I think, you know, you can Google stuff, you can AI stuff, but I don't think you'll ever get away from that real human interaction that helps you prioritize what's important and get rid of the stuff that isn't. So I think that's where coaching industry is relatively safe. From ai, um, because you don't need to know more, you don't need more ideas, you don't need more advice. You need to organize and priority, prioritize the knowledge that you have and the ideas that you have and the directions you could take, um, and get accountability. And that, I think that can only really be done with real people.
Katie Spreadbury:Absolutely. I agree. I also think there's a whole podcast episode in that topic alone. But
Jenni:Probably
Katie Spreadbury:so
Jenni:yes.
Katie Spreadbury:get into it and get carried away, I'm gonna choose this moment to, to wrap things up. Um, Jenni, if people want to find out more about you, follow you, um, and hear more of what you've got to say, where should they be connecting with you?
Jenni:Yeah, absolutely. Well, I'm, I'm on Instagram is my main one. Um, so if you just, uh, search for Jenni Donato, um, and at Jenni Donato. Jenni with an I. Donato, D-O-N-A-T-O. You'll find me on Instagram. There's not many people with the same name as me, which I'm quite lucky about. Uh, we've also just launched our brand new website, which is www dot altitude business. Couple of things for you to do on there. If you want, you can apply for a free strategy review. Um, so if you are listening to this podcast thinking, yeah, my business doesn't actually, you know, work for me, I'm focusing too much on other people and the offer and what's right for other people and maybe what other people are doing in the industry, and I've lost sight of actually what I want from my business. Come and apply for a free strategy review because we can just help you put those ideas down. You know, brainstorm the different directions you could take with your business. Understand the potential that each of those directions have. Um, and quite often sometimes, you know, those strategy reviews just give people the light bulb moments that they need to really run with it themselves. Um, so we, we love doing those sessions. The other thing on the website. Site, um, that we've got is a kind of predict your own growth calculator. Um, so from the data that we've got from our 2024 clients, um, who are on target for a 15 times return on investment with us, we've created a calendar where you can put in your data and you can really predict. Through following kind of the journey that we help people with Inside altitude, you can predict what that might look like in terms of results and monthly income projections, et cetera, for your business. So that's quite a fun thing to have a play with as well. And that's just on the website, which is www.altitude.business no.com on the end. just.business.
Katie Spreadbury:I will make sure that all those notes, uh, all those links are in the show notes as well, so people can just get to them with a one click. Um, and yeah, and Jenni's strategy reviews are absolutely incredible. So if you have been thinking that as you're listening. Do get in touch with her and book one of those'cause they are really, really very good. It's amazing how much you can get done in an hour.
What an incredible conversation here. I told you it was gonna be good. And I think what I took away from that more than anything is, uh, number one, client insight isn't just a nice to have. It's the foundation of everything. Like the altitude experience was built piece by piece in response to what real clients needed, what real people were saying, what people were telling Jenni about how, you know, they were doing the programs, but actually getting the work done was a different matter, et cetera, et cetera, about how, um, you know, uh, a program would just lead to, needed to buy another program and another program. And it never really felt like you got to the point where the business was ready to go, or, you know, you were actually cracking it. So, um, that was, I thought that was really, really powerful to see that in action. And I guess the last thing is that there's no one right way to build a business. I mean, the way Jenni's built her business, completely different to the way I've built my business and completely different to the way each of the clients within altitude are building their businesses. You know, they all have a different business, business model depending on their strengths, their skills, and their life. You know, what, what they need to be working around. So I thought it was brilliant to hear how Jenni helps people do that and how you can do that. And like I said, I, and like I said, I really do recommend that you sign up for one of Jenni's strategy calls if you are interested in what you've said because, um, she really does know what she's talking about and honestly. Like you can achieve so much in that call. And she's, you know, I wouldn't work with her if her ethos was anything different to mine. She's not a pushy salesperson. You're not gonna find yourself like, uh, being cornered into, um, buying something. It's genuinely a really, really helpful call. Um, and, you know, if you want to learn more about the attitude experience, you can ask her there and find out more about it now. I want to leave you with three questions to ask yourself if you have an idea and you dunno whether to go all in and action it, or whether to park it for another day. But the first one is, is this addition actually solving a problem my clients actually have? Or is it just something I'm excited about? So is it something that, um, you can see like would actually really help your people? Um, or is it something that actually you think it would be really fun to do, but they might not be that excited about it? That's your first question. Your second question is. Does it align with the other things you're doing in your business? I mean, you might find it actually. Yeah, it would be really useful to people, but if they're not the people you are currently serving or it's completely different to what you're currently doing for these people, it might serve as a distraction and actually end up di diluting your messaging and making it harder, not only harder to get clients for the new things, but harder to get clients for the stuff you're currently doing as well. And the third thing is, do I actually have time for this? Do I have the resource for this? Do I have the head space for this now? Is it something you actually have time to action right now without taking away from all the amazing things you are already doing? Or is it something that you really do need to park for another day? Uh, because right now actually you are so thick in the weeds of what you're actually doing. Um, this would actually be to the detriment of the business that you've already built. So those, the three things that I would ask yourself before diving headlong in, um, they are all as important as each other. Um, obviously the first one, the, is it something that actually is an issue for them or, you know, that they would actually be excited about? Or is it just something that you are excited about? Uh, if you're not sure that, that, that is the kind of thing that I can help you with, so do drop me a message via my LinkedIn. Um, but in the meantime, I hope you enjoyed the episode. I hope that you go and connect with Jenni. She's absolutely fantastic. Uh, thank you again, Jenni. For coming on the podcast and for being here, and I hope you all have a fantastic week and keep your marketing upside up.
