
The Upside-Up Marketing Podcast
Most marketing exists as a means to persuade people to buy the thing the business wants to sell. But this can be really hard, and can lead business owners to avoid marketing as it all feels a bit uncomfortable and, well, "icky".
This sort of marketing, however, is "upside-down" and the good news for you is that there is another way.
I call it "Upside-Up Marketing", and it starts with understanding the people you want to work with and creating offers they actually WANT to buy.
This makes marketing much easier, and definitely takes away that ick.
In this podcast I take my experience from my background in psychology and behavioural sciences and combined with my 20+ year career in market research, to help you create offers people actually want to buy, and share them in a way that feels good both to you AND to the people who might buy them.
All over a nice cup of tea đ
This sort of marketing, however, is "upside-down" and the good news for you is that there is another way.
I call it "Upside-Up Marketing", and it starts with understanding the people you want to work with and creating offers they actually WANT to buy.
This makes marketing much easier, and definitely takes away that ick.
In this podcast I take my experience from my background in psychology and behavioural sciences and combined with my 20+ year career in market research, to help you create offers people actually want to buy, and share them in a way that feels good both to you AND to the people who might buy them.
All over a nice cup of tea đ
Podcasting since 2024 ⢠20 episodes
The Upside-Up Marketing Podcast
Latest Episodes
These 5 Words Are Costing You Clients! (What To Say Instead) - Ep#19
Some words work for you in marketing. Others work against you - without you even realising it.If youâre getting polite likes, a few âlove this!â comments, but no real leads, your messaging might be blending into the noise. And often, itâs d...
â˘
Season 1
â˘
Episode 19
â˘
23:08

Don't Ask Customers What They Want! (Ask Them This Instead) (Ep#18)
Most online business owners believe the best way to create offers people want is to ask them directly. Makes sense, right? ExceptâŚit doesnât work.Your audience will tell you what sounds good in theory, but that doesnât mean they...
â˘
Season 1
â˘
Episode 18
â˘
18:28

Turning "One Day" into "Today!" The Messaging Mistakes Keeping your Ideal Clients on the Fence.
Some people in your audience are already convinced they want to work with youâjust not yet.They love what you do. They tell you, âOne day, Iâll sign up!â But that day never seems to come. Meanwhile, others jump in witho...
â˘
14:03

Want More Word-of-Mouth Sales? Start with Better Client Feedback (Ep#16)
If your clients arenât buying again or raving about you to others, itâs not just bad luckâitâs a feedback problem.Most business owners rely on testimonials and reviews to gauge how theyâre doing, but those only tell you part of the stor...
â˘
Season 1
â˘
Episode 16
â˘
19:28

The "Ideal Client Avatar" Era is OVER - 2025 is about speaking to REAL HUMANS (Ep#15)
The ideal client avatar is an outdated strategy that has no place in 2025. Most online business owners I have spoken to agree one thing: 2024 was HARD. Harder to sell, harder to get eyes on your content, harder to get engagement. But y...
â˘
Season 1
â˘
Episode 15
â˘
31:23

Contributors
Podcasts we love
Check out these other fine podcasts recommended by us, not an algorithm.

Nudge
Phill Agnew
Mindset and Method
Jenni Donato