The Upside-Up Marketing Podcast

Most marketing exists as a means to persuade people to buy the thing the business wants to sell. But this can be really hard, and can lead business owners to avoid marketing as it all feels a bit uncomfortable and, well, "icky".

This sort of marketing, however, is "upside-down" and the good news for you is that there is another way.

I call it "Upside-Up Marketing", and it starts with understanding the people you want to work with and creating offers they actually WANT to buy.

This makes marketing much easier, and definitely takes away that ick.

In this podcast I take my experience from my background in psychology and behavioural sciences and combined with my 20+ year career in market research, to help you create offers people actually want to buy, and share them in a way that feels good both to you AND to the people who might buy them.

All over a nice cup of tea 😊

Host

Katie Spreadbury

Katie is an ideal client expert who helps business owners turn their skills, expertise and experience into offers people actually want to buy.

Not your average business coach, Katie uses her extensive experience in market research and behavioural psychology to take a hands-on approach, working with her clients to understand their ideal client better than they even understand themselves, and then apply that to design offers and marketing that their perfect people actually want and enjoy.

Katie is passionate about ethical marketing, and strives to help businesses in the online space be successful without resorting to tactics that make them feel uncomfortable, by making sure they have the right offers and right messaging for the people they want to work with.

You can hang out with Katie in her Facebook group "The Upside Up Marketing Movement" (www.facebook.com/groups/upsideupmarketing) - bring a cuppa, there will be tea!

https://www.facebook.com/orangesheepkatie